How do we brand an Australian commodity for the Chinese market?

Fine Dairy Australia are wholesale dairy distributors who needed a brand identity created quickly. With a three week deadline to be ready for a tradeshow, a brand, logo and design was created from only the name: Fine Dairy Australia. The brand highlighted the unique selling proposition – high quality ingredients from local sources.

Fine Dairy Australia’s brand needed to reflect quality to appeal to the overseas market and be versatile to potentially expand from wholesale into retail in the future.